Stop renting a CRM built for everyone. Own one built for you.
Off-the-shelf CRMs make your team bend to the software. I build the CRM around how you actually work — from scratch, on your own infrastructure, owned outright. A one-time build, not monthly seats.
- You own the codebase
- Your data, your servers
- Infinitely customizable
Sales pipeline
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Proposal
Runs on the stack you already trust
A CRM that fits the business — not the other way around.
Four things every off-the-shelf tool makes you give up. You keep all of them.
Built to your exact workflow
No generic objects to wrestle into shape. Your pipeline, your stages, your fields — modeled the way your team already thinks.
You own the code and the data
The source code and database live in your accounts. No lock-in, no hostage data — hand it to any developer, anytime.
One-time build, not monthly seats
Pay once to own it instead of renting per user forever. An optional retainer covers hosting and upkeep — never a per-seat tax.
Infinitely customizable
It's your codebase, so nothing is gated behind an enterprise tier. New modules, views, automations, integrations — all on the table.
Off-the-shelf CRMs are built for everyone. So they fit no one.
To serve millions of companies, the big platforms ship one rigid shape and ask you to contort your business into it. Your team writes SOPs just to remember the workarounds. You pay more every time you add a person. And the data that runs your company lives on someone else's servers, behind someone else's pricing.
You rent it forever
Per-seat pricing means the bill grows with your team — for software you'll never own.
You bend to the tool
Your process gets reshaped around the CRM's assumptions, then documented in SOPs nobody wanted to write.
Your data is hostage
It lives in their cloud. Exporting is painful and leaving is worse.
Customization is gated
The change you need is always one plan tier — or one expensive consultant — away.
Don't adapt your team to a CRM. Build the CRM around your team.
Same idea, flipped: instead of renting a generic tool and writing SOPs to cope, you get software shaped to your exact workflow — and you own every line of it.
From your workflow to your asset, in four steps.
Map your workflow
We sit with your team and map exactly how you sell, support, and operate — no forcing your process into someone else's boxes.
Build on your infrastructure
I build the CRM from scratch in your stack — your database, your servers — and you watch it take shape, week by week.
You take ownership
The codebase and data are handed to you in full. No lock-in, no per-seat meter, no vendor holding the keys.
Maintain & extend
An optional retainer keeps it hosted, maintained, and evolving — new modules and integrations added as you grow.
A subscription is a cost. Owned software is an asset.
Every month you pay for a seat, you're funding a balance sheet that isn't yours. A CRM you own works the other way: it's infrastructure your company holds, improves, and carries forward — without a meter running on every new hire.
Once
You pay to build — not per seat, every month.
100%
Of the code and data is yours to keep.
0
Vendors holding your data hostage.
∞
Customizations — it's your codebase.
Three ways to own it.
Every tier is a one-time build, deployed on your infrastructure. Start with the core and add exactly what you need.
Base CRM
The core CRM, built around your workflow and deployed on your infrastructure.
- Contacts, companies & deals modeled to you
- Custom pipelines & stages
- Activity timeline, notes & tasks
- Your branding, your domain
- Data migration from your current CRM
- Deployed on your infra — owned by you
CRM + 3 Customizations
Everything in Base, plus three custom builds tailored to how you actually operate.
- Everything in Base
- Up to 3 custom modules, workflows or dashboards
- Custom objects & fields
- Tailored automations
- Role-based views & permissions
Custom Integrations
Everything in +3 Customizations, wired into the rest of your stack.
- Everything in +3 Customizations
- Custom integrations with your tools
- Email, calendar, billing, support & data warehouse
- Two-way sync, webhooks & API endpoints
- Ongoing integration support
Hosting & maintenance are available as a simple monthly retainer — not a per-seat tax. See the full catalog of modules & integrations →
Nick Arnot
Founder · builds your CRM, by hand
“Hi, I'm Nick. I used to fit growing teams into off-the-shelf CRMs. Now I build the CRM around the team — from scratch, tailored to exactly how you work and where you're headed.”
I've seen both sides. The endless workarounds, the per-seat invoices, the data you can't take with you. Building the CRM around the team — on infrastructure they own — fixes all three at once. That's the whole job.
The questions everyone asks before going custom.
Still unsure? The fastest way to an answer is a 20-minute call.
Do we really own everything?
Yes. The source code and the database live in your accounts. If we parted ways tomorrow, you'd keep a fully working CRM — and any developer could pick it up.
What if we need changes later?
That's the whole point. Because it's your codebase, changes aren't gated behind plan tiers. Small tweaks, new modules, new integrations — all on the table.
Where does it run, and who hosts it?
It's deployed on your infrastructure — your cloud, your database. If you'd rather not manage it, I offer an optional hosting & maintenance retainer.
How is this priced?
A one-time build fee per tier, scoped up front. Then an optional monthly retainer for hosting, maintenance, and ongoing work. No per-seat fees, ever.
Can you migrate our existing data?
Yes — migrating your contacts, companies, deals, and history from your current CRM is part of the build.
How long does it take?
It depends on scope, but a focused base build is measured in weeks, not quarters. You'll get a clear timeline on the call.
Your CRM should be an asset you own.
Let's map how your team really works and scope the CRM that fits it — built on your infrastructure, owned by you.